We are proud to introduce FirstName, our innovative hotel brand launched in 2022. FirstName embodies our vision of authentic, warm hospitality, tailored to the expectations of travelers.

A FEEL GOOD concentrate, FirstName opens its doors to locals as well as travelers from around the world. Lively, warm addresses with a collaborative, inclusive and responsible spirit that are redefining today’s and tomorrow’s hospitality 

Our commitments go beyond simple comfort. We attach great importance to the environment. This translates into concrete actions such as the use of organic welcome products, removing minibars in favor of shared kitchenettes on each floor, promoting local partnerships, reducing water flow, and the lighting in our rooms and corridors, etc.