Hospitality: momentum continues after a strong summer

September confirms the market’s strength despite a mixed economic backdrop

After a strong summer, the French hotel industry maintained a high level of activity in September 2025. According to the In Extenso TCH barometer, the month shows stable occupancy rates and continued price growth, driven by the recovery of business tourism.

According to the In Extenso TCH barometer, the sector is confirming a soft landing after an extended summer season.

With a national occupancy rate of 73%, stable year-on-year, activity remains well oriented despite the end of peak season. Demand remains strong in major cities and along the Atlantic and Mediterranean coasts, where attendance extended through to the end of the month.

Prices continue to rise : RMC (average revenue per room sold) reaches €144 excl. VAT (+2%) and RevPAR €105 excl. VAT (+2%). The upscale segment is contributing strongly to maintaining profitability, supported by a customer base combining leisure stays and the return of business travel.

Île-de-France: Paris boosted by events, the suburbs lagging behind

In Paris, momentum is supported by the return of congresses, trade shows and cultural events.

RevPAR rises by +4% thanks to higher average prices, especially in the upscale segment (+10%), while occupancy rates stabilize.

The situation is more fragile in the suburbs, where activity is down 11% since the start of the year. The expansion of hotel supply and a slowdown in business clientele explain this decline. Outlook remains positive, however: the expected recovery in business travel in the fourth quarter could allow for gradual normalization

Regions: overall stability, lively coastlines and the upscale segment as a driver

Excluding the French Riviera, the regions show an average occupancy rate of 70% and a RevPAR up 1% to €79 excl. VAT. Coastal areas are extending their season thanks to sustained leisure demand, while major metropolitan areas benefit from a packed events calendar.

The upscale segment dominates regional momentum with 5% RevPAR growth. On the French Riviera, performance is even more pronounced: 86 % occupancy and a RevPAR up 9%. Major events—the Yachting Festival, medical congresses and sporting competitions—contributed significantly to this momentum, with a particularly strong increase in the upscale segment (+11%).

Also read: MICE 2025: What are the new dynamics of the French market?

A well-positioned end to 2025

With a busy events calendar, rising business demand and average prices still well positioned, the French hotel industry is entering the last quarter of 2025 in good conditions.

While the winter period traditionally remains more uneven, short-term signals are still positive for the market as a whole.

Source: HotelMag by Tourmag. Photo credit: DepositPhotos/HJBC